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Carole CEARD

Communications specialist

Carole CEARD
42 years old
Driver's License
Sammamish (98075) United States (Washington)
Professional Status
Available soon
Available
About Me
With 19 years of experience in marketing and global communication, I have led large-scale operations that have enabled me to acquire solid expertise ranging from the development of internal and external communication strategies to complete operational management.

I evolved within the Publicis Group, the world's third largest communications group, beginning with the development of e-reputation and digital communication services. My creative ideas and writing skills allowed me to broaden my event and publishing skills. In 2010, I had the opportunity to manage the marketing and communication team of HR Square Group, an HR and HRIS consulting firm.

In January 2013, I created EarlyBird Conseil, a communications group, dedicated to small companies. I advised clients with their marketing and communication strategies and actively participated with their commercial development.

In June 2017, I joined the communication team of Inria, a National Research Institute where scientists are meeting tomorrow's digital challenges.

In November 2018, my family and I took advantage of an exciting professional opportunity to move to the United-States, where we now live and are experiencing a new way of life.
  • Internal communication:
    - Developed cross-functional relationships and created general communication support for other departments as needed
    - Created and produced internal communication documents, including weekly and monthly internal newsletters, intranet news articles, and video stories
    - Coordinated events, including annual internal party, Inria's 50th anniversary, monthly conferences, newcomers' days
  • External communication:
    - Organized the first European forum dedicated to big data: the "European Big Data Value Forum 2017" (more than 2000 participants, 50 sponsors, and 40 exhibitors in 3 days)
    - Organized scientific events dedicated to students
    - Created and produced external communications documents, including corporate brochures and news articles on the Inria's website
    - Managed communities on online social networks
  • Launch of the DATAIA Institute, the national public institute in France dedicated to data sciences, artificial intelligence and society.
    - Managed communication groups in charge of the creation of the logo and the development of the website
    - Organized major events like corporate launch event, workshops and the summer school in partnership with the Ecole polytechnique
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  • Business management: administrative management and project monitoring
  • Created communication strategies and identified marketing positions for clients
  • Created and developed on and off-line communication tools: websites, publishing media (brochures, leaflets, posters) and videos
  • Created visual identities (logos and graphic charts)
  • Managed communities on social networks with the aim to develop online visibility
  • Press relations: wrote and distributed online press kits and press releases
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  • Internal communication:
    - Redesigned and maintained the intranet: created and managed of the content, created and managed the content of push mails to encourage employees to visit the intranet
    - Managed teams to ensure the edition of high level technical articles
    - Organized a team building event in Portugal for four days (35 participants)
  • External communication:
    - Served as a central writer, editor and publisher for Corporate Communications
    - Redesigned the website: defined the look, layout and features, proposed stories and managed content
    - Managed communities on social networks
    - Created brochures, press releases, posters, along with producing an external monthly e-newsletter dedicated to HRD and ISD
  • Managed clients' projects (Deloitte, Norton Rose, Groupama)
  • Coordinated corporate communications events from conception to completion (workshops, conferences, annual parties)
  • Organized the annual "Deloitte Technology Fast 50" competition from 2002 to 2009:
    - Created communications supports: website, flyers, invitations, brochures, trophies, signage and badges
    - Organized regional and national award ceremonies from conception to completion
    - Selected venues, negotiated agreements and orchestrated logistics for the events as well as developing budget proposals and auditing supplier bills
    - On-site coordinator/point person
  • Managed online monitoring reports
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  • Developed the innovative digital division of Publicis, concerning e-reputation, online survey and buzz marketing
  • Managed client’s accounts and developed online communication campaigns
  • Implemented online monitoring processes (competitive and business intelligence, consumer opinions) and crisis anticipation (takeover bids, government reforms)
  • Managed crisis situations: boycotts, defective products, factories closures
  • Clients: Deloitte; Nestlé; Sanofi-Aventis; Rémy Cointreau; PSA Peugeot Citroën; Société Générale
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Business school

IPAG Paris

September 1995 to June 1999
Masters in international business
  • Project Management
  • Strategic Planning
  • Event Management
  • Verbal & Written Communication in French
  • Deadline-driven
  • Positive attitude
  • Problem Solving
  • Microsoft Office Suite
    Expert
  • Wordpress, Dreamweaver, EZ Publish
    Good
  • Adobe Suite: Photoshop, InDesign, Illustrator
    Good
  • French: native
    Expert
  • English: fluent
    Advanced
  • German: notions
    Intermediate