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Carole CEARD

Communications specialist

Carole CEARD
45 years old
Driving License
Sammamish (98075) United States (Washington)
Professional Status
Available soon
About Me
With 19 years of experience in marketing and global communication, I have led large-scale operations that have enabled me to acquire solid expertise ranging from the development of internal and external communication strategies to complete operational management.

I evolved within the Publicis Group, the world's third largest communications group, beginning with the development of e-reputation and digital communication services. My creative ideas and writing skills allowed me to broaden my event and publishing skills. In 2010, I had the opportunity to manage the marketing and communication team of HR Square Group, an HR and HRIS consulting firm.

In January 2013, I created EarlyBird Conseil, a communications group, dedicated to small companies. I advised clients with their marketing and communication strategies and actively participated with their commercial development.

In June 2017, I joined the communication team of Inria, a National Research Institute where scientists are meeting tomorrow's digital challenges.

In November 2018, my family and I took advantage of an exciting professional opportunity to move to the United-States, where we now live and are experiencing a new way of life.
  • Created communication strategy and identified marketing position on a competitive market
  • Created logo, graphic chart, brochure, and website
  • Managed commercial development (business plan and strategic partnership)
    => Sales figures: 80,000.00 euros the first year!

  • Converted the activity in 2016: from guest house to seasonal rental
    > Updated the logo and the website (structure, editorial content, and photos)
    > Managed new partnerships (Home Away, Booking)
  • Created a top-of-the-range 3-panel cardboard leaflet
  • Created postcards and bookmarks
  • Created stationery (business cards, correspondence boxes, envelopes, etc.)
  • Created displays (display, tariff grids, etc.)
  • Created the website with booking module and online payment.
    > Fluid and intuitive navigation
    > Enhancement of the content
    > Booking module on all pages
  • Created and developed the dynamic slideshow, photo galleries, a contact form, etc.
  • Developed content: texts and photos
  • Created the Facebook page with reservation module and managed online community
  • Managed the natural referencing of the site and the partnerships (Booking, Abritel, Home Away, Iledereloc, etc.)
  • Created communication strategy and identified a new marketing position
  • Redesigned communication tools: website and brochures
  • Created the press kit
  • Created and managed internal and external newsletters
  • Managed online community
  • Redesigned and managed the intranet
Organized the annual "Deloitte Technology Fast 50" (7 years)
> Places: Lille, Lyon, Marseille and Paris
> Number of people: 100 (per event in province) / 250 (in Paris)
> Concept: Awards organized each year to reward high-growth technology companies.
> Targets: CEO, and Financial and Administrative Managers

> Managed and organized the regional and national prize-winners' events (from June to November)
> Researched partners
> Organized working meetings with Deloitte, its partners (NYSE Euronext, Oséo, Croissance Plus, BFM and La Tribune) and journalists
> Researched themes of the charts and concept of the events
> Managed registration
> Created and managed communication tools: flyers, website, invitations, brochures)
Organization of the annual clients' party
> Place: Paris - Louvre Museum
> Number of people: 2,000
> Concept: Privatization of the museum for the clients' evening
> Targets: CEO, Ministers, Senators

> Organized the clients' evening from A to Z (caterer, entertainment, safety, visit of exhibitions, hostesses, etc.)
> Studied the concept of the evening according to the temporary exhibition
> Managed logistic and technology
> Managed security on and off-site, and VIP arrivals