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Carole CEARD

Communications specialist

Carole CEARD
45 years old
Driving License
Sammamish (98075) United States (Washington)
Professional Status
Available soon
Available
About Me
With more than 20 years of experience in marketing and corporate communication, I have led large-scale operations that have enabled me to acquire solid expertise ranging from the development of internal and external communication strategies to complete operational management.

I started my career as a consultant within Publicis, the world’s third-largest communications group, beginning with digital communication and crisis management. I have then led numerous event communication projects for public institutions and corporate clients, bringing together from 100 to 2,000 persons.

In 2018, I moved with my family to Seattle area and I joined the FACC PNW in 2021 as Project Manager to head up the organization’s communication, and enhance the business relationship between United States and France.
  • Created communication strategy and identified marketing position on a competitive market
  • Created logo, graphic chart, brochure, and website
  • Managed commercial development (business plan and strategic partnership)
    => Sales figures: 80,000.00 euros the first year!

  • Converted the activity in 2016: from guest house to seasonal rental
    > Updated the logo and the website (structure, editorial content, and photos)
    > Managed new partnerships (Home Away, Booking)
  • Created a top-of-the-range 3-panel cardboard leaflet
  • Created postcards and bookmarks
  • Created stationery (business cards, correspondence boxes, envelopes, etc.)
  • Created displays (display, tariff grids, etc.)
  • Created the website with booking module and online payment.
    > Fluid and intuitive navigation
    > Enhancement of the content
    > Booking module on all pages
  • Created and developed the dynamic slideshow, photo galleries, a contact form, etc.
  • Developed content: texts and photos
  • Created the Facebook page with reservation module and managed online community
  • Managed the natural referencing of the site and the partnerships (Booking, Abritel, Home Away, Iledereloc, etc.)
  • Created communication strategy and identified a new marketing position
  • Redesigned communication tools: website and brochures
  • Created the press kit
  • Created and managed internal and external newsletters
  • Managed online community
  • Redesigned and managed the intranet
Organized the annual "Deloitte Technology Fast 50" (7 years)
> Places: Lille, Lyon, Marseille and Paris
> Number of people: 100 (per event in province) / 250 (in Paris)
> Concept: Awards organized each year to reward high-growth technology companies.
> Targets: CEO, and Financial and Administrative Managers

Missions:
> Managed and organized the regional and national prize-winners' events (from June to November)
> Researched partners
> Organized working meetings with Deloitte, its partners (NYSE Euronext, Oséo, Croissance Plus, BFM and La Tribune) and journalists
> Researched themes of the charts and concept of the events
> Managed registration
> Created and managed communication tools: flyers, website, invitations, brochures)
Organization of the annual clients' party
> Place: Paris - Louvre Museum
> Number of people: 2,000
> Concept: Privatization of the museum for the clients' evening
> Targets: CEO, Ministers, Senators

Missions:
> Organized the clients' evening from A to Z (caterer, entertainment, safety, visit of exhibitions, hostesses, etc.)
> Studied the concept of the evening according to the temporary exhibition
> Managed logistic and technology
> Managed security on and off-site, and VIP arrivals